Jack Daniel's Club No. 7 Provides Guests
an Elevated and Exclusive Concert Experience at Little Caesars Arena
(DETROIT – July 3, 2025) – 313 Presents announced Jack Daniel’s Tennessee Whiskey will be the exclusive naming rights partner of the sold-out all-inclusive hospitality space dedicated to concerts and shows at Little Caesars Arena and will now be called Jack Daniel's Club No. 7. Making its debut in 2024, season members enjoy an ultra-VIP experience featuring premium amenities, including upscale food and beverage options, private parking and the best seats to the hottest concerts taking place at Little Caesars Arena. Terms of the agreement were not disclosed.
“We are thrilled to partner with Jack Daniel’s, a truly iconic American brand,” said 313 Presents President Howard Handler. “We look forward to further elevating the premium concert experience at Little Caesars Arena and providing our Club No. 7 members with the most coveted entertainment, a one-of-a-kind VIP destination, the very best food and drink, coupled with unparalleled service and hospitality.”
“We’re thrilled to continue our partnership with Little Caesars Arena for years to come and look forward to welcoming our friends into this exciting new space,” said Robin Thompson, Jack Daniel’s Marketing Manager. “Jack Daniel's has been connected with music since the brand was founded over 150 years ago as countless artists across various genres have proudly embraced Jack as an integral part of their music experience.”
Jack Daniel's Club No. 7 members-only experience includes private parking in the Trinity Health Garage, spaces traditionally reserved only for Detroit Red Wings players and celebrities, and a VIP Red Carpet Entrance just steps away into Little Caesars Arena. The lounge itself overlooks the Detroit Red Wings practice rink and provides members with spacious seating and upscale furnishings, and private restrooms. Delaware North, which manages foodservice and retail operations at Little Caesars Arena, will provide members elevated culinary offerings and seasonal fare, and a members-only service bar including premium alcohol.
As part of their package, members also have access to the Rehmann Club, located down the hall from Jack Daniel's Club No. 7, for easy access to their premium seats within the arena.
Jack Daniel's Club No. 7 Membership is limited. To learn more about the Jack Daniel's Club No. 7 and to join the priority waitlist, please visit 313Presents.com/LCAPremium to connect with the 313 Presents Premium Team.